Case Study

Let’s Meet @ O’Connell Street

Case Study

It's time to Zoom out and meet up.

Amidst a year of social distance, the people of O'Connell Street refused to let their community fade away. The 'Let's Meet At O'Connell Street' project was born out of a collective desire to reignite the vibrant energy of O'Connell Street. A collaboration of businesses, with the backing of the Waterford Cultural Quarter, led the charge to turn the street into a pedestrian-only haven of excitement.

With the street free from traffic, the community gathered for live music performances and other outdoor events, reigniting the spirit of the neighborhood. The project was a resounding success, bringing people together safely while supporting local businesses. It was a testament to the resilience of the community, who refused to let the pandemic dampen their spirits. 'Let's Meet At O'Connell Street' proved that even in times of isolation, people can still find ways to connect and create something beautiful.

Let's Meet

Let's Meet @ O'Connell Street.

Celebrating community, inclusivity, and the love of great Craic! We’re thrilled to be a part of a local initiative that unites some of the most cherished establishments on the street, creating a lively and welcoming atmosphere for all to enjoy. From the lively Thomas Mahers and Tully’s Bar to the bustling Phoenix Street Yard, these businesses have come together to transform the outdoor scene into a vibrant hub of activity.

At Growl Media, we’ve crafted a range of eye-catching graphics, microsites, and social media campaigns that capture the essence of this exciting street. Our logo, featuring intertwined elements and inclusive characters, symbolizes the collaborative spirit of the community and the event.

So whether you’re a social butterfly, a drink connoisseur, or simply seeking a place to unwind, we warmly invite you to join us in celebrating the very best of our local community. Let’s Meet and make unforgettable memories together!


The Work