Case Study


Case Study

It's a trip! Bringing an immersive workout experience to Dubai.

GFX, short for Group Fitness Experience, started off as a boutique group fitness studio in 2014. Since then it has been an integral part fo the local community in Business Bay Dubai.

In 2016 LesMills launched The Trip in select cities around the world. It combines a purpose built studio with live fitness instructors and immersive video content.

Each Trip takes the guests through interactive fantasy worlds with CGI videos that are in sync with the music and beats. 

The results speak for themselves. A reduced perception of intensity with equal if not better fitness results. 

Growl & GFX worked on creating the visual system for this new purpose built setup, from bespoke lighting styles, custom bike decals, promotional videos, to the “infinity cyclist” graphic mark.


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