Case Study

Clarion School

Case Study

Igniting Curiosity

In partnering with Clarion School, a beacon of progressive education in Dubai, Growl Media embarked on a mission to capture the essence of Clarion's innovative approach. Clarion School is renowned for its unique blend of American curriculum and IB DP (International Baccalaureate Diploma Programme) pathway, emphasising experiential learning and real-world application. Our challenge was to crystallize this dynamic educational philosophy into a compelling brand identity, showcasing Clarion's commitment to fostering creativity, curiosity, and critical thinking in a nurturing community setting.

Transformational Learning

The Work

Crafting a Distinctive Brand Identity: Our Comprehensive Strategy for Clarion School

At Growl Media, we pride ourselves on partnering with institutions that are shaping the future. Our collaboration with Clarion School, a leading light in progressive education, is a testament to this commitment. Clarion School's mission is to cultivate innovative thinkers and lifelong learners, and our task was to ensure their brand and communication strategies resonated with this vision. Located in the heart of a vibrant community, Clarion School is more than just an educational institution; it's a transformative space for young minds, and our role was to convey this unique aspect effectively.

Part 2: The Work Rendered - Elevating Clarion School's Brand and Communications

Crafting a Distinctive Brand Identity: Our Comprehensive Strategy for Clarion School

  1. Brand Guidelines: We developed detailed brand guidelines for Clarion School, ensuring a consistent and compelling brand presence across all touchpoints. This foundational work solidified the school's visual identity and communicative essence, reflecting its educational ethos.

  2. Internal Communications Plan and Parent Comms Strategy: Acknowledging the importance of robust internal and external communication, we crafted a strategic internal communications plan alongside a new parent communications strategy. These initiatives were designed to strengthen the school's community bonds and ensure clarity and engagement in all interactions.

  3. School Visit Strategy and Guideline Book: To effectively showcase Clarion School's unique educational environment, we devised a comprehensive school visit strategy, complemented by a guideline book for the Clarion team. This approach was aimed at providing an insightful and immersive experience for visitors.

  4. New Website: Recognizing the critical role of an online presence, we spearheaded the development of a new website for Clarion School. This digital platform was designed to be engaging, informative, and reflective of the school's innovative educational approach.

  5. Social Media Marketing Campaign: To extend Clarion School's reach and enhance engagement, we executed a targeted social media marketing campaign. This campaign utilized various platforms to spotlight the school’s distinctive features and connect with a wider audience.

  6. Digital Marketing / Programmatic Advertising: Our digital marketing and programmatic advertising efforts focused on increasing Clarion School's visibility and attracting new families. By targeting specific demographics, we effectively communicated the unique value proposition of Clarion School.

  7. Bespoke Illustrations and Animations: To add a creative and engaging touch to Clarion School's brand, we produced custom illustrations and animations. These elements were designed to make the brand more approachable and memorable, further enhancing its appeal.

Through this multi-dimensional approach, we at Growl Media not only elevated Clarion School's brand but also underscored its standing as a frontrunner in progressive education. Our work reflects a profound understanding of the school's values and a dedication to portraying them in the most influential manner.


The Work