Stop, Hey What’s That Sound? Creating a Memorable Brand Experience through Sonic IDs, Sound Design, and Background Scores

April 1, 2023

The Importance of Sound in a Visual World

In a world where visuals dominate our screens and our attention, we often forget the immense power of sound in creating a memorable brand experience. But a well-crafted sonic identity can make all the difference in setting your brand apart and capturing the hearts and ears of your audience.

At Growl, we understand the importance of creating a unique audio signature that resonates with your audience and evokes a specific emotional response. A sonic identity is not just about creating a catchy jingle or tune, but about crafting a sonic personality that is instantly recognisable and synonymous with your brand. Below are a few examples of how we have created not just Sonic IDs but full multimedia landscapes for our clients.

#1 Du. A Whole New (du) World

The animation system developed for du’s visual identity went beyond just using the Squircle shape; it also incorporated a captivating music score and landscape to create an immersive sensory experience. Throughout the animation, the Squircle shape was strategically used to bring a sense of consistency and cohesiveness, while the diverse and relatable characters represented the wide spectrum of people who rely on du’s services. However, what truly elevated the animation was the music score and background landscape. These elements added an extra layer of depth and emotion while paying homage to the core Du Sonic ID, making the entire experience a complete and unforgettable journey.

#2 AppyKids. Music in Every Lession. Magic in Every Game

This attention to detail on sound design is a testament to AppyKids‘ commitment to creating a holistic and immersive experience for children. By incorporating music and sound into every aspect of their products, they are able to engage children on multiple levels and make learning fun and enjoyable.

The AppyKids Sonic ID is a prime example of how a well-crafted sound can become an integral part of a brand’s identity. It is instantly recognizable and serves as a signal to children that it is time for play. The theme song, with its infectious groove, further reinforces the brand’s playful and fun personality.

Moreover, the creation of a whole catalog of music for each of their family of characters is a testament to the level of care and attention that AppyKids puts into their products. These songs not only help children learn but also serve as a way to deepen their connection with the characters and the brand.

Overall, AppyKids’ focus on sound design is a key factor in their success. By creating a complete sensory experience, they are able to engage children in a way that is both fun and educational.

#3 OmanTel. From Sonic ID to a Future Vision Meta Experience

Our assignment from OmanTel involved developing a sonic ID that aligns with their 5G aspirations and illustrates the future possibilities for Oman’s inhabitants. With the initial sonic ID as a foundation, we went on to craft a complete 60-second animation and music score that effectively brought the brand’s multimedia experience to life.

#4 Growl. Turn it Up to 11

In crafting the auditory essence of our own brand, we aspired for a sound that would be both minimalistic and distinctive. Through the use of a Gretch Guitar, paired with the raw energy of the G Power Chord and a liberal dose of sonic feedback, we forged a sound that truly resonates with our brand. This auditory signature is then woven into a subtle digital tapestry, showcasing our brand’s prowess in the digital realm.

“The Benefits of Sonic Identity are clear: it increases brand recall and recognition by creating a unique and memorable sound that becomes synonymous with the brand.”

The benefits of a strong sonic identity are undeniable. It can help to increase brand recall and recognition, create a deeper emotional connection with your audience, and enhance the overall brand experience.

Sonic identity can be used across a variety of touchpoints, from traditional media such as TV and radio to newer channels such as podcasts and voice assistants and not to forget in a retail environment. This versatility allows brands to create a cohesive and consistent experience for their customers, no matter where they are interacting with the brand.

In a world where everyone is competing for attention, it’s the brands that make a lasting sonic impression that truly stand out from the crowd. Whether you’re a startup or an established business, let us help you create a sonic identity that will elevate your brand to new heights and leave a lasting impression on your audience.