Animating the World of du
A Whole New (du) World
du, one of the leading telecommunications providers in the Middle East, had increased the use of illustration and animation in their internal and external communication which led to a variety of styles and tones, none of which were unique to du. du wanted to create an illustration & animation style that was uniquely “du” and capture the world of their customers and environment in a “du”stinctive” style.
What We Did
Working in collaboration with du’s branding agency, Bellwether, we created a new animation and visual style that is unique to du. The du world was built from the existing visual system, using the cornerstone “squircle” shape to form the world and the characters within. A 60″ animation was produced to demonstrate the style, tone, movement and titling of the du world and its characters.