AppyKids Announces the Launch of the Play School Series

AppyKids is delighted to announce that they will launch the AppyKids Play School Series in the UAE from October 2016.

The AppyKids Play School Series is an innovative early years educational concept, designed in the UAE, created for children around the world ages 3+.

Dinesh Lalvani, Founder and CEO of Growl Media, AppyKids parent company, said “At the heart of everything we create is a story, and we are delighted to continue ours with Virgin Megastore. The AppyKids Play School Smart Kit is the future of play, we have combined cutting edge technology with traditional learning methods, to create a very special and entertaining product”.

The first product to launch is the Play School Smart Kit, a fun interactive educational toy that bridges the best of digital and physical play to offer an entertaining and immersive learning experience for children.

The AppyKids Play School Smart Kit contains:

  •  A versatile toy for a child that becomes a device dock.
  • A Play School Smart Kit App that helps children learn through story and gameplay. It is available to download for free on the the Apple App Store and Google Play Store.
  • 70+ Smart Flashcards which interact with the Smart Kit app and cover key early learning topics like reading, numbers, colours, shapes and more.
  • A companion app, AppyKids Connect, built for parents and teachers. It monitors a child’s learning journey whilst using the Smart Kit and is filled with learning resources such as tutorials, videos and articles highlighting a range of educational topics.

Growl Media worked with Apple Educators and Educational Technologists to create their own unique interactive learning methodology that uses story, music and play to take a child through the different stages of learning.

The AppyKids Play School Smart Kit will retail for AED229 and is available globally from